Date: On Demand
Programmatic TV (PTV) is the next frontier of advertising, the numerous benefits of which marketers globally are quickly catching on to. In fact, a Videology study states that nearly half of all TV buying will be done programmatically within the next 3 to 5 years. Australian advertisers are currently global leaders in terms of their adoption of online video, with 14% of ad budgets being spent on this channel. In this webinar, you’ll learn how you can seize the PTV opportunity in the Australian market.
Why Programmatic TV Is a Revolution in Advertising (Seriously Though)
Running Campaigns Down Under - The What & The How
Programmatic TV And Your Omni-Channel Advertising Strategy
Australian marketers who wish to see how they can practically run programmatic TV campaigns to reach local consumers
Those running standard / linear TV campaigns who want to know how to augment these with programmatic TV
Agency media planners who want to know more about what programmatic TV can do for their clients.
Olga is a media and technology leader with industry experience gained both in Europe and Australia. At Bench, she manages strategic partnerships with some of the world’s leading publishers, demand side and technology platforms as well as measurement and data providers.
Brand & Content Marketing Manager
Dennis is a marketer with over a decade’s worth of experience in digital. He’s worked with both startups and some of the world’s largest brands both as an employee and consultant.