The Evolution of Programmatic: Catching the Next Wave of Digital Media Innovation

Register for Webinar Recording

Webinar Summary:

The last few years have seen every which media channel get the programmatic treatment. Programmatic really is eating the marketing world and, as marketer, it’s easy to get lost in all of the noise. In this webinar, we’ll show how you can strategically evaluate emerging digital media opportunities. We’ll also look at some of the more exciting new channels and technology that is driving industry innovation so you can stay on the cutting edge.

What You’ll Learn:

  • Evaluating emerging channels

  • The evolution of programmatic and how to capitalise on its future

  • What's shiny and what's new (and how to know if it's any good)

  • Cutting-edge tech helping to tame the channel explosion

Who This Webinar Is For:

  • Client-side marketers who want to gain an overview of all that’s happening on the cutting edge of programmatic media

  • Agency media planners and strategists who want to see how to evaluate new digital media opportunities

Who’s Presenting:

Sam Thompson
Media Innovations Lead

  • Sam is an accomplished programmatic marketing specialist who’s worked for leading publishers and agencies, including Fairfax and Amnet / Amplifi within the Dentsu Aegis Network.

Karla Calderón
Performance Manager

  • Karla is a data-driven media specialist who has worked in analytically-focused marketing roles in both Latin America and Australia, including client-side for leading brands such as Telefonica and AT&T.