Take the Guesswork Out of Media Planning
Discovery uses a sophisticated algorithmic engine to help you plan your performance marketing and programmatic media campaigns.
The app asks you specific questions and maps your responses against the millions of data points collected on the Bench platform to date.
The analytics engine then analyzes the output and turns this into an actionable, multi-channel advertising strategy report.
Bench’s platform has provided much more data about our customers and their general multi-channel shopping behaviour, but more importantly we know how to respond to them in real-time through digital
Head of Digital, Miele ANZ